I was prompted by one of my student to change my facebook profile to a childhood cartoon character in the name of creating awareness against child abuse. Exactly how changing the profile will lead to more awareness is beyond me. I surf for more information on the web but did not manage to find the source of it. The few links that reference it term it as viral campaign, a marketing campaign that uses the spread of todays social network to do the traditional month-to-month promotion. Viral Campaign is fast, it can reach many in a short span of time, but it is also short live and shallow. It work best when use in combination with other advertisement channels.
Any action that will prevent child abuse should be support, but the central question is does changing your profile picture do anything to forward the cause? Of course the effort of changing one's profile picture is small, and many simply just switch since their friend did too. If there is one person out there, because of this viral campaign, actually do something more positive about child abuse then maybe, just maybe it is worthwhile.
Update: Now the new viral is that the previous viral is spread by pedophile?! What a load of crap. The only thing to do is if the source of the information can not be verify, DO NOT believe it.
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